{"id":15746,"date":"2021-06-18T00:00:38","date_gmt":"2021-06-17T15:00:38","guid":{"rendered":"https:\/\/staseon.com\/library\/?p=15746"},"modified":"2021-06-21T14:19:02","modified_gmt":"2021-06-21T05:19:02","slug":"article_750","status":"publish","type":"post","link":"https:\/\/staseon.com\/library\/article_750\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u3000MA\u3068\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4f55\u3068\u306a\u304f\u7406\u89e3\u306f\u3067\u304d\u3066\u3044\u308b\u3051\u3069\u3001\u5b9f\u969b\u306b\u5c0e\u5165\u3059\u308b\u3068\u306a\u308b\u3068\u4e0d\u5b89\u3068\u306b\u611f\u3058\u308b\u65b9\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br 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\/>SFA\u3068\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u3067\u91cd\u8981\u306a\u5546\u8ac7\u958b\u59cb\u304b\u3089\u6210\u7d04\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\u73fe\u5728\u307e\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3084\u9867\u5ba2\u304b\u3089\u5f97\u305f\u30ec\u30b9\u30dd\u30f3\u30b9\u3001\u6b21\u306e\u884c\u52d5\u4e88\u6e2c\u306a\u3069\u3001\u4e00\u9023\u306e\u55b6\u696d\u6d3b\u52d5\u3092\u3059\u3079\u3066\u30c7\u30fc\u30bf\u5316\u3057\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u50be\u5411\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3092\u5206\u6790\u3057\u3001\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/><br \/>\u30fbCRM\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09<br \/>CRM\u3068\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7dad\u6301\u30fb\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\u88fd\u54c1\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u30af\u30ec\u30fc\u30e0\u306a\u3069\u3001\u9867\u5ba2\u306b\u7d10\u3065\u304f\u60c5\u5831\u3092CRM\u304c\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3057\u307e\u3059\u3002CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084LTV\u3092\u5411\u4e0a\u3055\u305b\u3066\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<h2>MA\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\r\n<img class=\"alignnone size-large wp-image-15749\" src=\"https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/meeting-2284501_1280-min-e1622167380794-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/meeting-2284501_1280-min-e1622167380794-1024x683.jpg 1024w, https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/meeting-2284501_1280-min-e1622167380794-300x200.jpg 300w, https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/meeting-2284501_1280-min-e1622167380794-768x512.jpg 768w, https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/meeting-2284501_1280-min-e1622167380794.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n<p>\u3053\u3053\u3067\u306f\u3001MA\u3092\u5c0e\u5165\u3059\u308b\u3046\u3048\u3067\u628a\u63e1\u3057\u3066\u304a\u304f\u3079\u304d\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\r\n<h3>\u30e1\u30ea\u30c3\u30c8<\/h3>\r\n<p>MA\u3092\u53d6\u308a\u5165\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<br \/><br \/>\u30fb\u55b6\u696d\u751f\u7523\u6027\u304c\u5411\u4e0a\u3059\u308b<br \/>\u55b6\u696d\u6d3b\u52d5\u306f\u3001\u3084\u307f\u304f\u3082\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308c\u3070\u826f\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u8cfc\u5165\u3059\u308b\u610f\u601d\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5b9a\u3081\u3066\u3001\u53d7\u6ce8\u7387\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002MA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u72b6\u614b\u304c\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/><br \/>\u30fb\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5c55\u958b\u3067\u304d\u308b<br \/>\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u3059\u3050\u3055\u307e\u6848\u4ef6\u5316\u306b\u3064\u306a\u304c\u308b\u671f\u5f85\u3092\u6301\u3066\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u308f\u305a\u304b\u3067\u3042\u308a\u3001\u307b\u3068\u3093\u3069\u306f\u5546\u8ac7\u3092\u6c42\u3081\u3066\u3044\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001MA\u3067\u3042\u308c\u3070\u8cfc\u8cb7\u610f\u6b32\u306e\u4fc3\u9032\u3092\u306f\u3058\u3081\u3001\u8cfc\u5165\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u30ea\u30b5\u30a4\u30af\u30eb\u3084\u3001SFA\u30fbCRM\u30c4\u30fc\u30eb\u3068\u306e\u4f75\u7528\u306b\u3088\u308b\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<br \/><br \/>\u30fb\u696d\u52d9\u306e\u52b9\u7387\u5316\u304c\u56f3\u308c\u308b<br \/>\u8cfc\u8cb7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u591a\u69d8\u5316\u3057\u305f\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6301\u3064\u611f\u6027\u3084\u52d5\u304d\u3092\u4eba\u529b\u306e\u307f\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u306b\u8fd1\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u305f\u3081\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u3084\u30eb\u30fc\u30c6\u30a3\u30f3\u30ef\u30fc\u30af\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002MA\u3067\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3059\u308c\u3070\u3001\u4eba\u306f\u3088\u308a\u751f\u7523\u7684\u304b\u3064\u4fa1\u5024\u306e\u9ad8\u3044\u696d\u52d9\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<h3>\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\r\n<p>MA\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u767a\u751f\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<br \/><br \/>\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u307e\u3067\u306b\u4e00\u5b9a\u306e\u671f\u9593\u3092\u8981\u3059\u308b<br \/>MA\u306e\u5c0e\u5165\u5f8c\u304b\u3089\u524d\u8ff0\u3057\u305f\u30e1\u30ea\u30c3\u30c8\u306e\u52b9\u679c\u304c\u8868\u308c\u308b\u307e\u3067\u306f\u6642\u9593\u304c\u639b\u304b\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5c0e\u5165\u521d\u671f\u306f\u6f5c\u5728\u9867\u5ba2\u306e\u610f\u6b32\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8cbb\u3084\u3001\u305d\u308c\u306b\u4f34\u3046\u696d\u52d9\u91cf\u5897\u52a0\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u5148\u884c\u6295\u8cc7\u3059\u308b\u5f62\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9577\u671f\u7684\u306a\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u3066\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<br \/><br \/>\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0d\u5341\u5206\u3060\u3068\u65bd\u7b56\u304c\u6253\u3066\u306a\u3044<br \/>MA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3054\u3068\u306e\u5c5e\u6027\u3084\u8da3\u5411\u306b\u5408\u308f\u305b\u305fOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u307e\u3059\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0d\u5341\u5206\u3060\u3068\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u898b\u8fbc\u307f\u5ba2\u3092\u80b2\u6210\u3059\u308b\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u691c\u8a0e\u6bb5\u968e\u306b\u9069\u3057\u305f\u60c5\u5831\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u63b2\u793a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65bd\u7b56\u3092\u6253\u3064\u305f\u3081\u306b\u3082\u3001\u307e\u305a\u306f\u9867\u5ba2\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u3066\u3044\u304f\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<br \/><br \/>\u30fb\u30ea\u30b9\u30c8\u306e\u30c7\u30fc\u30bf\u5316\u3084\u79fb\u884c\u306a\u3069\u306e\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u304c\u5fc5\u8981<br \/>MA\u306e\u5c0e\u5165\u5f8c\u306f\u307e\u305a\u3001\u540d\u523a\u3092\u4ea4\u308f\u3057\u305f\u9867\u5ba2\u3084\u3001\u30e1\u30eb\u30de\u30ac\u3092\u767b\u9332\u3057\u3066\u3044\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u30ea\u30fc\u30c9\u767b\u9332\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7d19\u30d9\u30fc\u30b9\u306e\u9867\u5ba2\u60c5\u5831\u306e\u30c7\u30fc\u30bf\u5316\u3084\u3001\u30a8\u30af\u30bb\u30eb\u3067\u84c4\u7a4d\u3057\u3066\u304d\u305f\u30c7\u30fc\u30bf\u3092MA\u3078\u79fb\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u6e96\u5099\u671f\u9593\u304c\u5fc5\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u767b\u9332\u3057\u305f\u9867\u5ba2\u60c5\u5831\u306f\u4eba\u4e8b\u7570\u52d5\u3084\u7d44\u7e54\u6539\u9769\u306a\u3069\u306b\u4f34\u3044\u3001\u62c5\u5f53\u8005\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\uff08\u30c7\u30fc\u30bf\u66f4\u65b0\uff09\u304c\u5fc5\u8981\u306a\u5834\u5408\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\r\n<h2>\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9<\/h2>\r\n<img class=\"alignnone size-large wp-image-15750\" src=\"https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-e1622167412924-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-e1622167412924-1024x683.jpg 1024w, https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-e1622167412924-300x200.jpg 300w, https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-e1622167412924-768x512.jpg 768w, https:\/\/staseon.com\/library\/wp-content\/uploads\/2021\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-e1622167412924.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n<p>\u3053\u3053\u3067\u306f\u3001\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\r\n<h3>\u81ea\u793e\u3067\u4f7f\u3044\u3053\u306a\u305b\u308b\u30c4\u30fc\u30eb\u306e\u9078\u5b9a<\/h3>\r\n<p>\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<br \/><br \/>\u30fb\u5c0e\u5165\u306e\u76ee\u7684<br \/>\u30fbMA\u3067\u30ab\u30d0\u30fc\u3057\u305f\u3044\u696d\u52d9<br \/>\u30fb\u5229\u7528\u3057\u305f\u3044\u6a5f\u80fd\u306e\u9078\u5b9a<br \/>\u30fb\u8cc7\u6599\u3001\u30bb\u30df\u30ca\u30fc\u306a\u3069\u3001\u73fe\u6642\u70b9\u3067\u6d3b\u7528\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3068\u6570<\/p>\r\n<h3>\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u78ba\u4fdd<\/h3>\r\n<p>MA\u3092\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8a73\u3057\u3044\u4eba\u6750\u306f\u591a\u3044\u307b\u3069\u7406\u60f3\u7684\u3067\u3059\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u306eMA\u30c4\u30fc\u30eb\u88fd\u9020\u5143\u3067\u3042\u308b\u30de\u30eb\u30b1\u30c8\u793e\u306f\u3001\u6709\u52b9\u7684\u306a\u904b\u7528\u3092\u76ee\u6307\u3059\u306b\u306f6\uff5e7\u4eba\u3092\u8981\u3059\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<br 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